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"Engineered to blend performance with aesthetics, Frame designed their Pilates reformer to complement homes, hotels, studios, and other wellness settings, ensuring it serves as a functional piece of furniture rather than equipment that needs to be hidden away."

"The company was founded by Melissa Bentivoglio, and Dua Lipa joined in 2025 as co-founder and chief creative officer. Together, they have positioned Frame at the intersection of movement, technology, design, and culture, giving people greater control over when and where they practice Pilates."

"Founded by Dua Lipa and Melissa Bentivoglio, Frame approaches Pilates through the lens of wellness, technology, design, and lifestyle. Their shared vision centers on giving people more flexibility to engage with Pilates where, when, and how they choose."

“Even if you’re new to Pilates, or transitioning from mat work to reformer, this machine from Frame Fitness makes it easy to begin or enhance your workout journey. It’s not only compact, making it great for smaller spaces, but also uses easy push-button technology to adjust its weight resistance. Several Bazaar editors tested it out firsthand and quickly fell in love.” —Tiffany Dodson Davis, beauty commerce editor

"In September 2025, Dua joined Frame Fitness as co-founder and chief creative officer, working alongside founder Melissa Bentivoglio. She trains almost daily on a Frame Reformer (she was the first person in Europe to get one) and on the mat."

"Dua Lipa uses these mat workouts 'every single day' for strong abs – try her 20-minute core routine. Designed by a trainer from Dua's fitness company, Frame Reformer, the session targets every muscle in your midsection."

"The Pilates-based training platform, co-founded by Dua, is designed to make reformer Pilates more accessible – and mat sessions are a big part of that. Dua does them daily."

"Enhanced, the elite sports competition and consumer products company, today announced that it has named Frame Fitness as the official naming rights partner for its on-site Athlete Recovery Zone during the inaugural Enhanced Games on May 24th in Las Vegas."

"Pilates is a huge part of singer Dua Lipa's workout routine. In fact, Lipa, 30, loved the workout so much that she signed on as the co-founder and chief creative officer of Frame Fitness, a company that sells at-home Pilates reformer machines with on-demand classes."