Privacy Policy

Last updated October 10, 2023

General

This Privacy Policy sets out how Frame uses and protects Personal Information that we may collect about you when you visit our website (the “Website”), correspond with us, or when you interact with our website, web pages, software, cloud services, content, and other materials and services available therein and thereby, or that Frame makes available on, by or through any exercise equipment or otherwise, and successor service(s) thereto (collectively with the Website, the “Services”). We use your Personal Information to provide you information about our products, our company, and our Services.

What We Mean By Personal Information

For purposes of this Privacy Policy, "Personal Information" means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual.

What Information Do We Collect?

We may collect the following types of Personal Information about you:

• Contact information such as your name, email address, telephone number(s), mailing address.

• Internet or other electronic network activity information, including logs of your interactions with our Website and your IP address.

• Information related to the Services such as age, frequency and length of workouts, time of workout, and exercises performed.

Where Do We Collect Information From?

We collect Personal Information from the following types of sources:

• Information you voluntarily provide;

• Information automatically collect via cookies, web logs, web beacons, and other analytics tools;

How Do We Use Your Information?

We collect and use your Personal Information for the following purposes:

• To provide the Services to you and providing products or services requested by, or reasonably anticipated within the context of our relationship with, you;

• To manage our relationship with you and to respond to, process, and communicate with you about your requests, inquiries, and comments;

• To provide relevant promotional materials or other marketing;

• To administer promotions, events, or surveys;

• To monitor and improve the essential functioning and performance of the Site;

• To keep track of your shopping cart;

• To keep track of your login name and password;

• To keep track of click stream data;

• To personalize the Website and Services (e.g., your name automatically appears when you log in);

• To protect against, identify and prevent fraud and other malicious, deceptive, or unlawful activity or prosecute those responsible;

• To comply with applicable legal requirements, industry standards, and our own policies.

Links to Other Websites

Our Website may contain links to other websites of interest. However, once you have used these links to leave our Website, we do not have any control over third party websites. We cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and review the Privacy Policy applicable to the website in question.

Children

As noted in our Terms of Service, the Website and the Services are not intended for children under the age of 14 and children under the age of 14 may not register for their own account. On occasion, we may offer child-friendly sessions that allow the whole family to keep fit and workout together. These child-friendly sessions must be accessed via an account owned by a user who is at least 14 years of age and we will not collect Personal Information from children under 14 years of age who participate in these child-friendly sessions.

Additionally, we do not knowingly or intentionally collect Personal Information from individuals under the age of 13. If you are aware of, or suspect that, someone under the age of 13 is using the Website or Services without permission, please notify us immediately by contacting us at info@framefitness.com. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.

Our Disclosure of Personal Information

We may share your Personal Information with the following third parties:

• Service providers, including hosting, technology and communication providers, security and fraud prevention consultants, and payment processors. In some instances, service providers will be directly responsible to you for their use of your Personal Information. They may be obliged by law to provide you with additional information regarding the Personal Information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites.

• Business partners, such as when delivery is scheduled.

• Advisers and financial institutions, including auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors.

• With third parties in connection with a change to the control or financial status of the company, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, assignment of assets, or business merger or divestiture. Personal information and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction.

• Government bodies, dispute resolution organizations, law enforcement agencies, or third parties in connection with (a) responding to a subpoena, search warrant, or other lawful request for information that we receive; (b) cooperating in a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.

How Do We Use Cookies?

Some of the features on the Website and the Services require the use of "cookies" - small text files that are stored on your computer's hard drive. We use cookies to measure which pages are being accessed, and which features are most frequently used. This enables us to continuously improve the Website to meet the needs of our visitors.

The following sets out how we may use different categories of cookies and your options for managing cookie settings:

Changes to This Notice

This Privacy Policy may change from time to time, effective from the date mentioned in the updated version of the Privacy Policy. Please check the Website periodically to review such changes in the Privacy Policy. We may email periodic reminders of our agreements and policies in the event of a change.

Contact Us

If you have any questions or concerns about this Privacy Policy or about our privacy or data security practices, please contact us at info@framefitness.com.