Our Story
Melissa Bentivoglio and Lee Belzberg have paired together their extensive backgrounds of elite fitness instruction and entrepreneurship to bring you Frame—a groundbreaking approach to Pilates disrupting the traditional at-home fitness market.
Melissa Bentivoglio
CEO & Co-Founder
Melissa Bentivoglio is a classically trained ballet dancer and a renowned Pilates and fitness instructor. Melissa credits her dedication to Pilates as having changed her life after years of elite level performance. In 2018, she designed her own proprietary Reformer for use in her own studio. By launching Frame, she hopes to make Pilates more widely available and accessible, so that everyone has a chance to improve their quality of life.
Lee Belzberg
Co-Founder
Following in the footsteps of his family, Lee Belzberg continues the Belzberg legacy with Frame. He seeks to combine his deep expertise of wealth management, real-estate banking, and private equity with his passion for health and wellness. Lee is excited to venture into new frontiers and take his strategic vision and entrepreneurial spirit to the digital-fitness startup space.
Mark Mastrov
Investor, Board of Director
Mark Mastrov is an American businessman who was born in Oakland, CA. In addition to serving on the board and investing in Frame, he is the founder and former CEO of 24-Hour Fitness, as well as many other fitness ventures worldwide. Mastrov is also a member of the Sacramento Kings ownership group.
Michael Bruno
Investor
Michael Bruno is the Founder, Chairman and CEO of Core Health & Fitness, the world’s largest privately-held marketer and distributor of commercial fitness solutions to health clubs, community recreational centers, hotels, government, educational facilities and more.
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