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"While reformer Pilates continues to dominate exercise modalities, Frame Fitness is innovating a long-established workout by consolidating the entire experience into one connected machine."
"Read to cut through the noise to create no-nonsense party outfits? Consider accessories your power players. In a pinch, Melissa Bentivoglio, said she grabs a bolo tie-like velvet bow "that can transform anything into a holiday outfit.""
"The Healthy sat down with co-founder Bentivoglio to unpack what Dua Lipa’s actual workout looks like, and how Bentivoglio engineered a push-button, dual-spring reformer with a built-in screen so people who aren’t professional dancers or pop stars can feel confident training at home."
"In September, Lipa launched a new fitness venture, joining at-home Pilates studio Frame Reformer as a co-founder and chief creative officer. The hitmaker, who has a reformer machine at home, gushed over the fitness classes."
"“I had the chance to try the Frame Pilates Reformer under their team’s expert guidance, and I was wowed by the quality of the machine and the classes.”"
"Frame is one of a few at-home Pilates Reformers disrupting the traditionally studio-based market with a digital library of on-demand classes spanning Reformer and Mat workouts, alongside Yoga, stretching and guided meditations."
"Frame Fitness has rapidly built a reputation for redefining the Pilates experience with sleek, tech-enabled reformers and intuitive/instructional programming."
"@FrameReformer just gained global star power: @DuaLipa has joined as co-founder and chief creative officer of the connected Pilates brand. Known for its compact at-home reformer, Frame is now preparing to launch standalone studios and expand into top hotels worldwide."
"Dua Lipa joins Frame Fitness as co-founder and chief creative officer."
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