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"Dua Lipa joins Frame Fitness as its co-founder and chief creative officer alongside founder Melissa Bentivoglio."

"Frame wants to make pro-level Pilates simple for home use. The star keeps it basic: "Don't overthink it. You get a good playlist, a cute Pilates look, and it clears your mind.""

"Founded in 2021 by Pilates expert Melissa Bentivoglio and entrepreneur Lee Belzberg, Frame Fitness has rapidly built a reputation for redefining the Pilates experience with sleek, tech-enabled reformers and intuitive/instructional programming."

"In an interview with Vogue last week, Dua announced that she’s getting into the reformer biz: She has joined Frame Fitness as a co-founder and chief creative officer, noting that Pilates gives her “instant results.”"

"Powered by her creative vision and deep passion for wellness and mindful movement, Lipa will reimagine the brand's aesthetic and direction, craft compelling stories across campaign, and infuse her unique perspective into everything from product design to community experiences."

"Frame Fitness has been on a mission to disrupt the outdated Pilates model by creating a design-forward, digitally connected, instructional reformer experience."

"Having her step in as co-founder feels like a full-circle moment—she brings not only creativity and cultural reach, but also a deep alignment with our mission to make Pilates more accessible, inspiring, and transformative for people everywhere.”

"The pop star turned literary influencer is apparently also a corporate Pilates princess now. While stopping in New York for her Radical Optimism tour, Lipa launched a new fitness venture via a super-exclusive Pilates class."

"This feels like the ultimate Pilates tipping point: Dua moving from MSG to the mat, putting her star power behind Frame’s push to take its reformer from insiders’ apartments to the mainstream."