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"Frame Fitness has rapidly built a reputation for redefining the Pilates experience with sleek, tech-enabled reformers and intuitive/instructional programming."

"@FrameReformer just gained global star power: @DuaLipa has joined as co-founder and chief creative officer of the connected Pilates brand. Known for its compact at-home reformer, Frame is now preparing to launch standalone studios and expand into top hotels worldwide."

"Dua Lipa joins Frame Fitness as co-founder and chief creative officer."

"Dua Lipa has joined Frame Fitness as Co-Founder and Chief Creative Officer. The brand is best known for its digitally connected Pilates reformer — now expanding globally with one of music’s biggest names leading its creative direction."

"Dua Lipa, who recently became Frame Fitness' co-founder and CCO, took a break from her sold-out shows at Madison Square Garden to teach a workout class with founder Melissa Bentivoglio at Casa Cipriani in NYC."

"Frame Fitness has singlehandedly revolutionized the reformer Pilates industry and experience by creating the first at-home and digitally-connected Pilates reformer, offering hundreds of on-demand classes available from the comfort of one's own home."

"Dua Lipa, who recently became Frame Fitness’ Co-Founder and Chief Creative Officer, took a break from her sold out shows at Madison Square Garden to teach a workout class with founder Melissa Bentivoglio at Casa Cipriani on Sept. 19."

"“It’s been two years in the making, and it’s finally here,” Lipa said. “Having world-class instructors at home is amazing- it makes working out something I look forward to. I want to wake up, move and get on with my day. I couldn’t be more excited for what’s next.”"

"Dua Lipa turns her Pilates passion into a power move as Co-Founder, Chief Creative Officer of Frame Fitness."