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"“It’s been two years in the making, and it’s finally here,” Lipa said. “Having world-class instructors at home is amazing- it makes working out something I look forward to. I want to wake up, move and get on with my day. I couldn’t be more excited for what’s next.”"

"Dua Lipa turns her Pilates passion into a power move as Co-Founder, Chief Creative Officer of Frame Fitness."

"Frame Fitness offers a compact version of the original Pilates reformer machine, featuring a screen for on-demand streaming of classes. The company reports that Lipa is a long-time devotee of Pilates and the first person to install a Frame reformer at her home in Europe."

Dua Lipa, who recently became Frame Fitness' Co-Founder and Chief Creative Officer, took a break from her sold out shows at Madison Square Garden to teach a workout class with founder Melissa Bentivoglio at Casa Cipriani on Sept. 19."

"Dua Lipa joins Frame Fitness as its co-founder and chief creative officer alongside founder Melissa Bentivoglio."

"Frame wants to make pro-level Pilates simple for home use. The star keeps it basic: "Don't overthink it. You get a good playlist, a cute Pilates look, and it clears your mind.""

"Founded in 2021 by Pilates expert Melissa Bentivoglio and entrepreneur Lee Belzberg, Frame Fitness has rapidly built a reputation for redefining the Pilates experience with sleek, tech-enabled reformers and intuitive/instructional programming."

"In an interview with Vogue last week, Dua announced that she’s getting into the reformer biz: She has joined Frame Fitness as a co-founder and chief creative officer, noting that Pilates gives her “instant results.”"

"Powered by her creative vision and deep passion for wellness and mindful movement, Lipa will reimagine the brand's aesthetic and direction, craft compelling stories across campaign, and infuse her unique perspective into everything from product design to community experiences."