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"Frame Fitness has been on a mission to disrupt the outdated Pilates model by creating a design-forward, digitally connected, instructional reformer experience."

"Having her step in as co-founder feels like a full-circle moment—she brings not only creativity and cultural reach, but also a deep alignment with our mission to make Pilates more accessible, inspiring, and transformative for people everywhere.”

"The pop star turned literary influencer is apparently also a corporate Pilates princess now. While stopping in New York for her Radical Optimism tour, Lipa launched a new fitness venture via a super-exclusive Pilates class."

"This feels like the ultimate Pilates tipping point: Dua moving from MSG to the mat, putting her star power behind Frame’s push to take its reformer from insiders’ apartments to the mainstream."

"The global pop star will collaborate with Frame Fitness founder Melissa Bentivoglio to enhance the brand’s vision and support its international growth efforts."

"What makes this moment so meaningful is how organic it has been,” said Melissa Bentivoglio, Co-Founder and CEO of Frame Fitness. “Dua was the first to have a Frame reformer in Europe, and her genuine passion for Pilates and belief in what we’re building naturally grew into this partnership."

"In between Dua Lipa's Madison Square Garden shows, the pop star hosted a Pilates class and spoke to Vogue about why she loves being a fitness enthusiast."

"The "Levitating" singer was fêteing her new role as co-founder and chief creative officer of Frame Fitness, the sleek, tech-enabled reformer-plus-at-home-instruction company."

"The world-famous singer is now co-founder and creative director of Frame Fitness, an innovative company that brings Pilates to the home through a compact “reformer” machine, equipped with a screen that offers streaming of classes on demand."