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"International music star Dua Lipa is expanding her activities by entering the fitness industry as co-founder and creative director of Frame Fitness, an innovative company that offers Pilates at home through a compact "reformer" machine with a screen for streaming classes on demand."

"This morning, @framereformer hosted an intimate Pilates class led by the pop star, who was also announced as the brand’s Co-Founder and Chief Creative Officer."

"The singer, Dua Lipa, and the Frame Fitness founder, Melissa Bentivoglio, teach a workout class to close out New York Fashion Week at Casa Cipriani in New York City on Sept. 19."

“I love that I can wake up, roll out of bed, and get right to it on the reformer. I love that I see such instant results [from the workout]. It’s like some of the best forms of strength training for me.” — Dua Lipa

"Frame Fitness, marchio innovativo noto per aver reinventato l’esperienza Pilates Reformer, ha annunciato l’ingresso della popstar e icona globale Dua Lipa nel ruolo di Co-Fondatrice e Direttore Creativo."

"Frame’s digitally connected reformer isn’t just beautiful, it also takes the guesswork out of resistance training with its instructor-led workouts."

“Frame has designed a gorgeous, sleek, and futuristic reformer for those who want the perfect at-home Pilates class experience.”

“I want this Frame reformer. Let me be honest, I like it because it’s an incredible workout for me being so on the go and it’s challenging to sometimes get to the gym, but it’s also gorgeous!”

"The Frame Reformer was featured as the Best Pilates Reformer in GQ’s 2024 Fitness Awards.”